LeadPAC

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E-Marketing

Using Email Marketing for B2B Lead Generation and Nurturing

25th March 2011
Email marketing has become an influential channel to reach business to business prospects and nurture leads as they progress through the buying cycle. In fact, according to Forrester Research (2010) spending on email marketing in the United States is expe... Read >
E-Marketing

LeadPAC Pay-Per-Click Email Marketing for B2B Lead Generation

23rd March 2011
Businesses have been using business-to-business or B2B lead generation to bring in customers for years. What is changing due to technological advancements and fluctuating customer attitudes is the means used to reach those customers. Pay per click (PPC) ... Read >